This led industry analyst Jeff Cohen to predict that this spike is because GTA 6 is expected to release within this period. As reported by VentureBeat, Take-Two's 10-K SEC filing (which lays out financial plans for the next five years) shows that the company expects to spend $89 million on marketing between April 2023, and the end of March 2024 - that's a huge spike and, as the report points out, more than half the marketing budget expected for any other fiscal year over the next decade. ![]() ![]() However, while the Kotaku report didn't give us an idea of when GTA 6 will release, publisher Take-Two Interactive's marketing budget may have given us our most solid GTA 6 release date hint.
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